Biennale für Aktuelle Fotografie | 'Between Art and Commerce': Scheltens & Abbenes
Between Art and Commerce with works by Hein Gorny, Bryan Schutmaat, Daniel Stier, Thomas Wunsch and Scheltens & Abbenes. Curated by David Campany.
While photography is an art form, it does not belong exclusively to the world of art. It plays significant roles in all aspects of life and culture, and it is inevitable that these will overlap, have relations to each other, and also be in tension with each other.
In many ways it was an acceptance of this complex relation between art and non-art that led to photography becoming fully modern in the 1920s and 30s. Photographers made images with ambiguity, understanding that they could mean different things in different contexts. Their work appeared in commercial settings and on the pages of avant-garde journals. Some photographers worked simultaneously in the fields of documentary, advertising, portraiture, fashion, scientific imaging, art and more.
Between Art and Commerce looks at this complex situation through the work of several photographers. Each takes a different position. Here you will find an artist who makes images that are then used commercially; commercial photographers who also make art exhibitions; a photographer whose personal and commercial work is indistinguishable; an artist who makes photographic art about commercial photography; and a forerunner of all this who worked in the 1920s and 30s.